Our company's focus
is to open markets for yours
The more challenging the market,
the higher our commitment to make it happen
We speak business to business fluently
In international business, barriers can go beyond customs
Different time zones and markets are our everyday
We know the right time and the right way to speak with each country
Your business flying business class towards success
We have the necessary experience and expertise for your company's international plans
Our Business Perspective
New Option Corp. was born with a bold challenge: to establish Tramontina as a successful player in the Russian market. Present in more than 120 countries, this Brazilian icon has made Russia its third most important market, behind only Argentina and Brazil.
Tackling complex challenges is part of the company’s DNA—and of its founder, Darlan Moraes Júnior, who has lived, studied, and worked in six different countries: Denmark, Slovakia, the Czech Republic, Romania, Latvia, and Russia.
Tackling complex challenges is part of the company’s DNA—and of its founder, Darlan Moraes Júnior, who has lived, studied, and worked in six different countries: Denmark, Slovakia, the Czech Republic, Romania, Latvia, and Russia.
With almost 20 years of hands-on experience across these markets—still largely unfamiliar territory for most Brazilian companies—New Option Corp. brings a truly distinctive expertise, built on deep cultural immersion and practical business execution.
This knowledge is fully available to support your company’s soft landing into international markets, including (but not limited to) those mentioned above, as well as to assist organizations aiming to expand into Brazil and Latin America.
The world is increasingly global—but business remains local.
Every market operates with its own logic, cultural codes, and decision-making processes. Overlooking these nuances is one of the main reasons why international expansion efforts fail.
That is precisely where New Option Corp. creates value: by translating complexity into clarity, bridging cultural gaps, and enabling your business to operate with confidence—so that success is not just a possibility, but the expected outcome.
This knowledge is fully available to support your company’s soft landing into international markets, including (but not limited to) those mentioned above, as well as to assist organizations aiming to expand into Brazil and Latin America.
The world is increasingly global—but business remains local.
Every market operates with its own logic, cultural codes, and decision-making processes. Overlooking these nuances is one of the main reasons why international expansion efforts fail.
That is precisely where New Option Corp. creates value: by translating complexity into clarity, bridging cultural gaps, and enabling your business to operate with confidence—so that success is not just a possibility, but the expected outcome.
Our Partners
Our News
In the most distant markets you can find the best opportunities
Solid experience and know how with Latin America
Our Services
Deep analysis of the country and market in question
Prospecting and SWOT
Identification of target audience, competition and potential buyers in B2B and B2C levels
Communication and Marketing Strategy
Legal and Accounting Support
Support for Import and Export services
Strategic Partnerships
We navigate the on and offline segments with accuracy and precision
After all, different water depths need different strategies
Our Founder
Darlan Moraes Júnior
As a true global citizen, Darlan has lived, studied, and worked in six countries over nearly two decades: Denmark, Slovakia, the Czech Republic, Romania, Latvia, and Russia.
In the late 1980s, he was among the first Brazilian exchange students to choose Denmark as his destination—at a time when most opted for countries like the United States, Australia, or Canada. This early decision already reflected a defining trait of his career: the willingness to explore unconventional paths.
Upon returning to Brazil, he earned degrees in Business Administration from PUC-SP and in Social Communication from ESPM, both in São Paulo. He began his career in advertising at McCann, where he worked for approximately three years before resuming his international journey.
In 1997, he chose Slovakia—then a former communist country—as his next destination, becoming one of the first Brazilians to work in the advertising industry in the region. He took on the challenge as a copywriter despite not speaking Slovak, demonstrating a high level of adaptability and resilience.
Over the following 15 years, he built a successful career across Central and Eastern Europe. In the Czech Republic, he rose to the position of Creative Director, a role he held for 12 years. During this time, he worked with leading global advertising networks such as JWT, D’Arcy, Lowe, Publicis, and BBDO, serving a wide range of clients across multiple industries.
In 2009, while based in Russia and simultaneously working as Creative Director at BBDO, he secured the first major client for New Option Corp.: Tramontina, one of the world’s leading kitchenware manufacturers.
After returning to Brazil in 2012, he dedicated himself fully to New Option Corp., leading international expansion projects for clients from countries such as Israel, Russia, Argentina, the Czech Republic, Romania, and the United States.
Darlan holds a Master’s degree in Business Management, with a dissertation focused on the internationalization of Brazilian startups and scaleups.
Fluent in Portuguese, English, Spanish, and French, he is also deeply engaged in the innovation ecosystem, acting as a mentor at organizations such as Distrito, one of the leading innovation hubs in Latin America.
Darlan also serves as a mentor and lecturer at ESPM, where he is also the curator of the Innovation and Entrepreneurship Hub.
In the late 1980s, he was among the first Brazilian exchange students to choose Denmark as his destination—at a time when most opted for countries like the United States, Australia, or Canada. This early decision already reflected a defining trait of his career: the willingness to explore unconventional paths.
Upon returning to Brazil, he earned degrees in Business Administration from PUC-SP and in Social Communication from ESPM, both in São Paulo. He began his career in advertising at McCann, where he worked for approximately three years before resuming his international journey.
In 1997, he chose Slovakia—then a former communist country—as his next destination, becoming one of the first Brazilians to work in the advertising industry in the region. He took on the challenge as a copywriter despite not speaking Slovak, demonstrating a high level of adaptability and resilience.
Over the following 15 years, he built a successful career across Central and Eastern Europe. In the Czech Republic, he rose to the position of Creative Director, a role he held for 12 years. During this time, he worked with leading global advertising networks such as JWT, D’Arcy, Lowe, Publicis, and BBDO, serving a wide range of clients across multiple industries.
In 2009, while based in Russia and simultaneously working as Creative Director at BBDO, he secured the first major client for New Option Corp.: Tramontina, one of the world’s leading kitchenware manufacturers.
After returning to Brazil in 2012, he dedicated himself fully to New Option Corp., leading international expansion projects for clients from countries such as Israel, Russia, Argentina, the Czech Republic, Romania, and the United States.
Darlan holds a Master’s degree in Business Management, with a dissertation focused on the internationalization of Brazilian startups and scaleups.
Fluent in Portuguese, English, Spanish, and French, he is also deeply engaged in the innovation ecosystem, acting as a mentor at organizations such as Distrito, one of the leading innovation hubs in Latin America.
Darlan also serves as a mentor and lecturer at ESPM, where he is also the curator of the Innovation and Entrepreneurship Hub.
Our Videos
Contact
Send us a message below or write to [email protected]
point to a place on the map and let’s conquer the world!
point to a place on the map and let’s conquer the world!
© New Option 2019 – All rights reserved – Web and visual identity: Original Design
