New Option was already born with a great challenge: to make Tramontina (the biggest kitchen tools producer in Brazil) succeed in Russia. Present in more than 120 countries, this Brazilian icon has found the Russian market to be its third most important one, behind only Argentina and Brazil. Great challenges are in the company´s DNA and running in the veins of its Brazilian founder Darlan Moraes Jr., who lived, studied and worked in 6 different countries: Denmark, Slovakia, Czech Republic, Romania, Latvia and Russia.

With more than 20 years of experience in these countries - far beyond than the majority of Brazilians - New Option's expertise is unique, and it comes exactly from the long years its founder spent and lived among the Northern people.
All of this knowledge is available for your company to have a soft landing in international markets including - but not limited to - the countries cited above as well as for companies looking forward to do business in Brazil.
The world is becoming increasingly globalized. But it is undeniable that each place has its modus operandi when it comes to business.
And that's where New Option's expertise comes in: helping your company understand each one of these differences and nuances, for success to be the only outcome.